Number of Selling Points

Output indicator

Indicator Phrasing

number of selling points offering [specify the product] in the target area
nombre de points de vente proposant [spécifiez le produit] dans la zone cible
počet prodejních míst nabízejících v cílových oblastech [uveďte dané zboží]

Indicator Phrasing

English: number of selling points offering [specify the product] in the target area

French: nombre de points de vente proposant [spécifiez le produit] dans la zone cible

Czech: počet prodejních míst nabízejících v cílových oblastech [uveďte dané zboží]

What is its purpose?

This is an essential 'supply side' indicator assessing the number of sellers (respective shops or market stalls) offering the promoted product (for example, a certain type of fuel efficient stove).

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of the targeted sellers:

  

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: Do you sell [specify the product]?

A1: yes / no

    

Calculate the indicator's value by summing up the number of sellers offering the given product. 

Important Comments

1) The best way to identify a maximum number of sellers is to use "snowball sampling" methodology – ask key informants, such as sellers or authorities, whether they know about any shops that do or do not sell the promoted product (and then visit or call the sellers to verify the information).

   

2) Consider also assessing the amounts of the products sold – see the relevant indicator.

   

3) While sellers might formally offer a given product, it often happens that due to their passivity, poor marketing and other factors, the number of customers they have is very low. Therefore, consider changing the indicator to "number of active sellers..." where "active" means selling a certain minimum number of products over a given time period (for example, "at least 20 solar lamps per month").

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