Number of Sold Products

Outcome indicator, Output indicator

Indicator Phrasing

the average or total number of the promoted products sold by the supported businesses
le nombre moyen ou total de produits promus vendus par les entreprises soutenues
průměrný nebo celkový počet propagovaných produktů prodaných podpořenými prodejci

Indicator Phrasing

English: the average or total number of the promoted products sold by the supported businesses

French: le nombre moyen ou total de produits promus vendus par les entreprises soutenues

Czech: průměrný nebo celkový počet propagovaných produktů prodaných podpořenými prodejci

What is its purpose?

The indicator measures the amount of (promoted) products sold over a given period – an important indicator of the sellers' performance.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with the targeted sellers:

  

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: How many [specify the product and unit] did you sell [specify the time period]?

A1: ….. [specify the product and unit]

  

Alternatively, a more precise and recommended method is to ask the service provider in advance to record all of her/his clients into a record form provided by your organization.

    

Calculate the indicator's value either by summing up the total number of sold products or by calculating the average number of the promoted products sold by the supported businesses. 

Important Comments

1) You can either measure average sales (for example, sales per month) or the total sales over a given period (or both).

  

2) Keep seasonality in mind – the sales of thousands of products and services is prone to significant seasonal variations determined by people's actual needs, purchasing power, access and other factors. A shop that sells very few agricultural inputs can record 700% higher sales several months later. If the sales of the product or service you support are prone to seasonal variations, collect your baseline and endline data at the same time of a year. If this is not possible, you will have to ask the respondent to recall the sales from a comparable period (never compare sales from two incomparable times of a year).

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