Perceived Action Efficacy

Output indicator

Indicator Phrasing

% of [specify the target group] who believe that [specify the behaviour] reduces the risk of [specify the problem]
% de [spécifier le groupe cible] qui pensent que [spécifier le comportement] réduit le risque de [spécifier le problème]
% [určete cílovou skupinu], kteří věří, že [určete propagovanou praktiku] snižuje riziko [určete daný problém]

Indicator Phrasing

English: % of [specify the target group] who believe that [specify the behaviour] reduces the risk of [specify the problem]

French: % de [spécifier le groupe cible] qui pensent que [spécifier le comportement] réduit le risque de [spécifier le problème]

Czech: % [určete cílovou skupinu], kteří věří, že [určete propagovanou praktiku] snižuje riziko [určete daný problém]

What is its purpose?

People who believe that the given behaviour reduces the risk of them (or others, such as their children) being affected by a certain problem are more likely to adopt and follow the behaviour. The indicator therefore measures the proportion of the target group members who believe that the behaviour in question will reduce the risk of them being affected by the given problem.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of the target group members:

 

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: In your opinion, do you think that [specify the behaviour] reduces the risk of [specify: you / your children / …] [specify the problem]?

[Example: In your opinion, do you think that sleeping under mosquito net decreases the risk of you contracting malaria?]

A1: yes / no / doesn’t know

 

To calculate the indicator’s value, divide the number of respondents who replied “yes” by the total number of respondents and multiply the result by 100.

 

Important Comments

1) Keep in mind that the fact that someone believes than a given behaviour will reduce the risk of a problem does not automatically mean that s/he will adopt the behaviour.

 

2) Disaggregate the data depending on your target group and the focus of your intervention.

 

3) The guidance for this indicator was amended from the information provided by MEASURE Evaluation’s indicator database

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