Intention to Adopt a Behaviour

Output indicator

Indicator Phrasing

% of [specify the target group] who do not [specify the target behaviour] but plan to do so in the following [specify the time frame]
% de [spécifier le groupe cible] qui ne [spécifier le comportement cible] mais ont l’intention de le faire dans le[s] prochain[s] [spécifier la période de temps]
% [určete cílovou skupinu], které plánují [určete propagovanou praktiku] během následujících [určete časový rámec]

Indicator Phrasing

English: % of [specify the target group] who do not [specify the target behaviour] but plan to do so in the following [specify the time frame]

French: % de [spécifier le groupe cible] qui ne [spécifier le comportement cible] mais ont l’intention de le faire dans le[s] prochain[s] [spécifier la période de temps]

Czech: % [určete cílovou skupinu], které plánují [určete propagovanou praktiku] během následujících [určete časový rámec]

What is its purpose?

This indicator measures the proportion of the target population that does not practice a certain behaviour but plans to do so in the near future.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of the target group members:

 

RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)

Q1: Do you plan to [specify the behaviour] in the coming [specify the time frame]?

A1:

1) yes

2) no

3) don’t know

 

Calculate the indicator’s value by dividing the number of respondents who respond “yes” by the total number of respondents (exclude those who do not know or do not respond) and multiplying the result by 100.

Important Comments

1) The main challenge related to the use of indicators is that the respondents often know that they are expected (not) to follow the behaviour your survey is asking about. As a result, instead of informing you about their true intentions, they might respond according to what they think the “correct” answer is. Read IndiKit’s Rapid Guide to Individual Interviews (especially page 3) to learn how you can minimize the risk of such bias. 

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