Sales to New Markets

Outcome indicator, Output indicator

Indicator Phrasing

number or % of target farmers who in the past [specify number] months started selling their produce to new markets
nombre ou % d'agriculteurs ciblés qui, dans les [précisez nombre] mois précédents, ont commencé à vendre leurs produits à de nouveaux marchés
počet nebo % cílových farmářů, kteří v posledních [určete počet] měsících začali prodávat svoji produkci na nové trhy

Indicator Phrasing

English: number or % of target farmers who in the past [specify number] months started selling their produce to new markets

French: nombre ou % d'agriculteurs ciblés qui, dans les [précisez nombre] mois précédents, ont commencé à vendre leurs produits à de nouveaux marchés

Czech: počet nebo % cílových farmářů, kteří v posledních [určete počet] měsících začali prodávat svoji produkci na nové trhy

What is its purpose?

Farmers’ ability to sell to new markets is likely to reduce their dependency on the price offered by monopolistic buyers, increasing their chances of receiving a higher income for their produce. This indicator therefore measures the number and proportion of target farmers who started selling their produce to new, previously unutilized markets (i.e. buyers).

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of the target household members responsible for selling agricultural produce:

 

RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)

Q1: In the past [specify the number of months or years], did your household start selling its agricultural produce in a place or to a buyer where it did not sell before?

A1:

1) yes, started selling in a new place

2) yes, started selling to a new buyer (but at the same place)

3) no, did not start selling in a new place or to a new buyer

 

(if the previous answer is YES, verify it by asking the following question)

 

Q2: Where is the new place/ who is the new buyer?

A2: specify: …………………...

 

(the following questions are recommended but not mandatory; ask them only if the previous answer is YES)

 

Q3: Why did you start selling in a new place/ to a new buyer?

A3: [pre-define the possible answers based on the local context + include an option “other – specify: ………………….”]

 

Q4: Compared with the place where you sold before, do you by selling in the new place/ to a new buyer gain the same, higher or lower prices?

A4:

1) the same profit as before

2) higher profit than before

3) lower profit than before

 

Calculate the indicator’s value by dividing the number of target farmers who started selling their produce to new markets by the total number of interviewed farmers and multiplying the result by 100.

Important Comments

1) Ensure that all data collectors have the same understanding of what “selling in a new place” or “to a new buyer” means. For example, when a local middleman who purchases at the farms’ gate is replaced by another one, it should not be counted as “selling to new markets”.

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