Awareness of Where to Purchase Promoted Product

Output indicator

Indicator Phrasing

% of respondents who know where to locally purchase [specify the product]
% de répondants qui savent où acheter localement [précisez le produit]
% respondentů, kteří vědí kde místně koupit [uveďte daný produkt]

Indicator Phrasing

English: % of respondents who know where to locally purchase [specify the product]

French: % de répondants qui savent où acheter localement [précisez le produit]

Czech: % respondentů, kteří vědí kde místně koupit [uveďte daný produkt]

What is its purpose?

The indicator measures respondents' awareness of where they can purchase those goods that are crucial for their lives and livelihoods, such as seeds, veterinary medicine, solar panels or oral rehydration salts.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of your target group members:

  

RECOMMENDED SURVEY QUESTIONS (Q) AND POSSIBLE ANSWERS (A)

Q1: Do you know of any place where you can buy [specify the product]?

A1: yes / no

  

(ask the following question only if the previous answer is YES) 

    

Q2: Where exactly is this place?

A2:

1) yes, the person can name a specific shop/ market stall

2) no, the person cannot name a specific shop/ market stall

    

Calculate the indicator's value by dividing the number of respondents who knew where to locally purchase the given product (i.e. answers to both Q1 and Q2 were YES) by the total number of respondents and multiplying the result by 100.

Important Comments

1) Do not skip verifying whether a person says that s/he knows about a selling place, s/he really has a specific shop or seller in mind and doesn't just know that the product is, for example, sold "somewhere" in a provincial town (including "somewhere" at a market). 

 

2) Disaggregate the data by sex. 

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