Number of Served Clients

Outcome indicator, Output indicator

Indicator Phrasing

the average number of clients served by the targeted service providers/ sellers in the past [specify number] weeks/ months
le nombre moyen de clients servis par les prestataires de services / vendeurs ciblés au cours des [précisez le nombre] dernières semaines / mois
průměrný počet zákazníků cílových poskytovatelů služeb / prodejců zboží během posledních [určete počet] týdnů / měsíců

Indicator Phrasing

English: the average number of clients served by the targeted service providers/ sellers in the past [specify number] weeks/ months

French: le nombre moyen de clients servis par les prestataires de services / vendeurs ciblés au cours des [précisez le nombre] dernières semaines / mois

Czech: průměrný počet zákazníků cílových poskytovatelů služeb / prodejců zboží během posledních [určete počet] týdnů / měsíců

What is its purpose?

The indicator is used to measure the average number of people receiving services from the supported service providers/ sellers. It is an important aspect of their performance and the extent to which they benefit the target population.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative number of the targeted sellers:

  

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: In the past [specify the time frame], how many people did you [specify the provided services for/ sold products to]?

A1

1) .... clients

2) does not remember

  

Alternatively, a more precise and recommended method is to ask the service provider in advance to record all of her/his clients into a record form provided by your organization.

   

Calculate the indicator's value by summing up the number of all service providers/ sellers' clients and dividing it by the number of interviewed service providers/ sellers (exclude those whose reply was "does not remember"). 

Important Comments

1) Keep seasonality in mind – the sale of thousands of products and services is prone to significant seasonal variations determined by people's needs, purchasing power, access and other factors. A shop which sells very few agricultural inputs can have hundreds of clients several months later. If the sales of the product or service you support are prone to seasonal variations, collect your baseline and endline data at the same time of a year. If this is not possible, you will have to ask the respondent to recall the number of clients from a comparable period (never compare sales from two incomparable times of a year).

  

2) Stress to the respondents that they should count the same client only once (for example, if a person uses the service three times during the assessed period, s/he should be recorded once only).

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