Use of Promoted Products/ Services

Outcome indicator, Output indicator

Indicator Phrasing

% of households who in the past [specify number] months used promoted [specify the product/ service]
% de ménages qui, au cours des [précisez le nombre] derniers mois ont utilisé [précisez le produit/ service] promu
% domácností, které v posledních [určete počet] měsících použily [uveďte propagovaný produkt/ službu]

Indicator Phrasing

English: % of households who in the past [specify number] months used promoted [specify the product/ service]

French: % de ménages qui, au cours des [précisez le nombre] derniers mois ont utilisé [précisez le produit/ service] promu

Czech: % domácností, které v posledních [určete počet] měsících použily [uveďte propagovaný produkt/ službu]

What is its purpose?

The commercial as well as public sector offer thousands of products and services that considerably improve people's lives and livelihoods, such as water filters, agricultural inputs or different types of advisory services. This is an important coverage indicator measuring the proportion of households which in a certain period used the product or service promoted by an intervention.

How to Collect and Analyse the Required Data

Collect the following data by conducting individual interviews with a representative sample of the target group members:

  

RECOMMENDED SURVEY QUESTION (Q) AND POSSIBLE ANSWERS (A)

Q1: In the past [specify the time period], did your household use [specify the promoted product or service]?

A1: yes / no

    

Calculate the indicator's value by dividing the number of households who in the assessed period used the promoted product/service by the total number of respondents and multiplying the value by 100.

Important Comments

1) Consider verifying the response either by asking more details (for example, Who was the veterinarian? or What services did you use?) or, in the case of products, asking if you can see it.

  

2) Consider also assessing how often the respondent used the promoted service/ product by asking "In the past [specify the time period], how often did you purchase/ use [specify the service / product]?" Such data will show the changes in the use of the promoted product/ service. 

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