Social and Behaviour Change
Below you can find commonly used indicators for monitoring social and behaviour change (SBC) interventions. Many are ‘process indicators’ focused on increasing the impact of an intervention, not necessarily on measuring the results. Many additional SBC indicators measuring the prevalence of different behaviours and barriers to adoption are included under sectoral guidance relating to health, nutrition, WASH, agriculture, environment, and other topics.
- Prevalence of Barriers to Change
- Capacity to Promote Behaviours Effectively
- Staff Understanding of Effective Social and Behaviour Change
- Acquired Knowledge / Skills
- Perceived Ease of Practice
- Perceived Self-Efficacy
- Perceived Action Efficacy
- Perceived Approval
- Perceived Social Norms
- Favourable Attitude
- Intention to Adopt a Behaviour
- Recall of the Promoted Messages
- Understanding of the Promoted Messages
- Trustworthiness of Social and Behaviour Change Messages