Active Use of Advocacy Plan

Advocacy is a dynamic process. It is vital that those advocating towards a shared goal work with a plan that appropriately guides and supports them. Therefore, this indicator shows the extent to which an advocacy team has used their agreed advocacy plan as a living, breathing document that is reviewed, reflected upon, and revised when necessary.

This indicator assumes that an advocacy plan is used by an advocacy team that meets periodically. If this is the case, the primary information you need to find out is the extent to which the advocacy team has used the advocacy plan as a “living document” that was updated whenever important information required a change. This means looking primarily at 1) what changes were made in the plan over time; and 2) how often changes are made. You can gain this information by:

   - reviewing relevant documents, such as records of the advocacy meetings, descriptions of any changes to the advocacy plan (and the rationale for such changes), and the different versions of the advocacy plan (which you can compare)

   - conducting interviews with the advocacy team members

To report on the indicator, explain how often and how the plan was reviewed and revised.

1) Revisions of an advocacy plan reflect that action and learning are happening – that as information from the ‘outside world’ is gathered, it is being processed to inform the ‘next steps’ on the advocacy journey. 

2) This indicator complements the ‘Advocacy Sharing and Learning’ indicator.