1) Consider reporting separately on 1) the number or % of target households / businesses that purchased and currently use the purchased energy-friendly technology; and 2) the number or % of target households / businesses that purchased the energy-friendly technology but do not use it.
2) If you collect the data by conducting interviews, consider verifying the response by asking the respondent to show you the product or by asking about its details.
3) To understand whether the purchase can be attributed to your project, consider also asking, “Where did you purchase the [specify the product]?” (to see whether it was purchased from the sellers your project supported). For your programming purposes, you can also ask about the respondent’s motivations by asking, “Why did your household purchase [specify the product]?
4) Where relevant, consider also assessing how often the respondent uses the promoted product by asking, "Can you please tell me when did you last used [specify the product]?". While it is possible that a person used the product, for example, yesterday but otherwise s/he uses it only once per year, in the total sample of your respondents, such 'accidental' facts cancel each other out, and you gain more reliable frequency data than you would get if you had asked: "How often ...?".
5) If the household purchased the product but does not use it, consider asking why the product is not used.
6) European Commission's DEVCO recommends using a similar indicator: "Number of households using improved energy-saving technologies".